Keeping inventory fresh is a constant challenge. Even after recon and advertsing, some vehicles inevitably move to your backlot. Once a vehicle is on your backlot, ups don't see it, your sales staff ignores it, and the days to the next release of Book values just keep ticking away.

TitleAuctions delivers a fresh, inexpensive approach to getting new exposure for your inventory, both frontline and backlot. For just dollars per vehicle, you can add a competitive-bid auction to your own dealership Web site.

With a competitive-bid auction on your Web site, you can spark retail bidding wars among consumers for vehicles that you might otherwise have sent to a wholesaler. At the same time, you increase service department business, boost F&I sales, and create word-of-mouth advertising. Best of all, you gather highly qualified sales leads from bidders who don't win the auction.

TitleAuctions will work directly with your DMS provider or Web vendor, so implementation is a breeze, and setting up auctions is easy and takes just minutes a day. And, TitleAuctions' tools are built specifically for selling cars and trucks.

TitleAuctions provides dealers with the following benefits:

• Provides fresh exposure for your inventory
• Creates retail bidding competition for your inventory
• Builds repeat customers for your dealership
• Creates service department customers
• Builds F&I product sales
• Generates word-of-mouth advertising