Media Portals know the success of their portal is driven by the ability to bring potential consumers to their Web site. This reinforces the Media Portal's position as the central location for local bargains, resulting in more business from local businesses choosing to advertise with the Media Portal.

So, to bring the kind of traffic you need to make your portal profitable, you need good, fresh content.

TitleAuctions provides Media Portals with the ability to deepen their content by providing a venue dedicated to auctioning used vehicles and watercraft. This includes the ability to post multiple photos and provide detail about the vehicle or watercraft. Using the Auction Central capability, a Media Portal can seed their classified listings with hyperlinks to an auction page. The classified listing reinforces the auction and the auction reinforces the classified listing.

Here's how it works:

1. Consumer goes to their Media Portal to shop for a used vehicle.
2. Consumer searches for used vehicle or watercraft and the Media Portal returns 200 search results.
3. 100 of the search results include hyperlinks to the Media Portal auction page.
4. Consumer clicks to the auction page, reviews the information, and makes a decision to bid on the vehicle.
5. During the auction process, the consumer is automatically notified via e-mail anytime a higher bid is placed.
6. The consumer can then choose to enter a higher bid.